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Send Classification, Sender Profile and Delivery Profile Difference



Send classifications include these components:

  • Delivery Profile
  • Sender Profile
You create the delivery profile and sender profile separately before you create the send classification. 

Sender Profile

A sender profile within Marketing Cloud Setup specifies the From information for a send in a central location. Marketing Cloud Email reuses that information across multiple sends without requiring selection each time. The sender profile contains the name and address that the message appears to be from in the subscriber's email client.

Delivery Profile

A delivery profile within Marketing Cloud Setup specifies the delivery information for a message in a central location. Marketing Cloud reuses the information, across multiple sends, without requiring selection of the information each time.

When you create a delivery profile, specify the IP address to use. If you do not use a private domain, you select the account default. If you use one or more private domains, you can select the private domain to use.

Choose the header and footer to use on the delivery profile.

  • Header refers to the text at the very beginning of the document that, by default, provides a link to the email as a web page. This header does not include the header graphic that you specify in a template.
  • Footer refers to the text at the very end of a document that contains your physical mailing address and unsubscribe link.
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