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Ampscript for Beginners




AMPscript is a scripting language that you can embed within HTML emails, text emails, landing pages, SMS messages, and push notifications from MobilePush. The system processes the script at the point where you include it in the message to render content on a subscriber-by-subscriber basis.
You use AMPscript to include information from your data extensions in your messages and to update data extensions with information from your landing pages.

Ampscript can be used to personalize the email to include the individuals information like first name. For this in your email include -

Dear %%first_name%%,

.....................

where first_name is the data extension field name.

Ampscript can also be used to in a landing page to interact with the web service SOAP API to create a triggered send.

%%[ var @emailaddr, @ts, @tsDef, @ts_subkey, @ts_sub, @ts_statusCode, @errorCode SET @emailaddr = "help@example.com" SET @ts = CreateObject("TriggeredSend") SET @tsDef = CreateObject("TriggeredSendDefinition") SET @ts_subkey = @emailaddr SetObjectProperty(@tsDef, "CustomerKey", "VolConfirm") SetObjectProperty(@ts, "TriggeredSendDefinition", @tsDef) SET @ts_sub = CreateObject("Subscriber") SetObjectProperty(@ts_sub, "EmailAddress", @emailaddr) IF NOT EMPTY(@ts_subkey) THEN SetObjectProperty(@ts_sub, "SubscriberKey", @ts_subkey) ELSE SetObjectProperty(@ts_sub, "SubscriberKey", @emailaddr) ENDIF AddObjectArrayItem(@ts, "Subscribers", @ts_sub) SET @ts_statusCode = InvokeCreate(@ts, @ts_statusMsg, @errorCode) IF @ts_statusCode != "OK" THEN RaiseError(@ts_statusMsg, 0, @ts_statusCode, @errorCode) ENDIF ]%%

You can also use Ampscript in Cloudpages inorder to insert/update data within data extensions.
This can be used for capturing new leads using cloudpages.

InsertDE("DE_NAME","EmailAddress", @emailAddress,"SubscriberKey", @subscriberKey)

UpdateDE("DE_NAME",1,"EmailAddress", @emailAddress, "FirstName", @newFirstName)

Ampscript In 10 Min Course:



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