Dataviews in SFMC

Course Link :

Why use Data view ?

Query data views using Automation Studio for up to six months of Marketing Cloud subscriber and journey information.

Few Most Used Dataviews:

Open Dataview: Query this data view in Automation Studio to find email opens for your Marketing Cloud account.

Sent Dataview: Query this data view in Automation Studio to find the subscribers sent emails from your Marketing Cloud account.

Job Dataview: Query this data view in Automation Studio to find data on Marketing Cloud email send jobs.

Sample Query:

Data Views to retrieve how many times a user opened an email in the last 60 days.

SELECT 
  o.SubscriberKey as email
, COUNT(*) as Count_Opens
FROM _Open o
WHERE o.JobID IN (
    SELECT distinct
    s.JobID 
    FROM _Sent s 
    WHERE s.EventDate > convert(date, getDate()-60)
)
and o.isunique = 1
GROUP BY o.SubscriberKey

Dataview Schema Table - https://sfmarketingcloudhome.files.wordpress.com/2021/02/dataviews_2021_v2.png

[Image Credits - https://sfmarketing.cloud/]

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