SFMC Admin

SFMC ADMIN works on mainly below set of activities -

1. User Access Management

2. Business Unit Creation/Management

3. Setting up FTP.

4. SFDC Integration with SFMC using Connector.

5. User Audits.

6. Role Creation/Role Assignment.

7. Sender Profile Creation.

8. Send Classification Setup.

9. Out of the Box Report Creation

10. Check Email Delivery in My Tracking

11. Monitor Automations/Report Failures

12. Contact Delete based on California Consumer Privacy Act (CCPA)

13. Data Extension Creation, Data Management

14. Checking Data in All Contacts to find out relevant Information.

15. Checking Subscriber Status in All Subscribers

16. Sharing TriggerSend Definition ID to Dev Team

17. Creating Installed Packages

18. Sharing ClientID/Secret to Relevant Teams.

19. Configuring Sync DE.

Certifications

Salesforce Certified Marketing Cloud Administrator

Link >> https://trailhead.salesforce.com/credentials/marketingcloudadministrator