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SFMC Daily #2: 5 SFMC Interview Questions for Today

 

SFMC Daily is a short blog of 5 Q/A which will help you keep up to date with your SFMC Interviews.




Lets solve the SFMC Puzzel with Astro !!!


Q - What is the difference between an Engagement Split and a Decision Split?

A - 

Decision Split: based on contact attributes. By placing a Decision Split in a journey, Journey Builder evaluates the data of that specific contact, sending them down the path they are eligible for.

Engagement Split: based on contact engagement/activity. Based on whether a customer opens, clicks an email link, or the email bounces, the Engagement Split activity sends customers down the path they are eligible for.


Q - What are some of the standard SFMC email reports?

A- Account Send Summary: displays all responses for an SFMC account, organized by send.

Email Performance by Domain: displays email sends results for each domain sent to for a single send.

Email Send: displays how many emails have been sent from the account.

Subscriber Engagement:displays which subscribers are most or least engaged with emails.


Q - What’s the difference between Contacts and Subscribers?

A - Contacts are the information of a person or company stored in the database of Salesforce Market Cloud and they will receive the messages through any of the channels of this cloud. Subscribers are part of Contacts that are stored in Email Studio. These contacts have opted to receive messages and its channel like Email, SMS, push, etc. 


Q - What Data Integration options are available in Salesforce Marketing Cloud (SFMC)?

A - To import or export data from SFMC, you have 5 options: FTP, API, CloudPages, and Manual Import and SFDC Connector.

FTP: Every SFMC org comes with an SFTP account. Marketing Cloud creates Import, Export and Reports folders in your SFTP folder. Use these SFTP folders to import data into lists and data extensions or to put an updated subscriber list in the folder in the FTP server.

API: SFMC supports both REST and SOAP APIs to import or export data from SFMC. The REST API exposes more extensive access to Marketing Cloud capabilities, while the SOAP API provides comprehensive access to most email functionality.

Cloud Pages: A Cloud Page landing page is a web page that you can view from a browser or link to other websites and emails. You can build these pages in SFMC to display data from your data extensions or lists. You can also use AMPscript to write data into lists or data extensions from the cloud page.

Manual Import: There’s always a manual import option to directly import CSV files into SFMC lists or data extensions.

Salesforce Connector - Data can also enter from SFDC to SFMC using Sync DE, Salesforce Data Triggered Journey.

Q - How can Sales Cloud or Service Cloud connect to Marketing Cloud?

Salesforce provides a connector called ‘Marketing Cloud Connect’ to sync data from Sales or Service cloud into Marketing Cloud. 

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